Briefing Checklist

Start Date: Wednesday, December 18, 2019

Last Modified: Tuesday, January 28, 2020

End Date: Friday, December 31, 9999

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  • Talking points should be bold and written in the first person. Focus on facts and clear objectives.
  • Lay out srategic argunments a principal should make; include rebuttal points when appropriate.
  • Do not include general/filler language such as, "Thank you for your partnership."
  • Drafters should read talking points aloud to ensure they sound like something the principal would say during a normal conversation. Use specific points and informal syntax (including first names where appropriate), not verbose or jargon-filled language.
  • Good talking point: "To send a clear signal in response to Country ZZ's recent incurison into YY's territory, we want you to join us in sanctioning six high-level ZZ officials."
  • Weak Talking Point (too general): "It will be important to work together against Country ZZ's efforts to destabilize the region."
  • (IF RAISED) You should use an "IF RAISED" bullet for answers to questions that the principal should not raise, but the bureau expects to be introduced.




 

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