10 FAM 100
public diplomacy and public affairs
10 FAM 110
introduction
(CT:PEC-76; 03-14-2019)
(Office of Origin: R/PPR)
10 FAM 111 introduction
(CT:PEC-34; 08-18-2017)
a. Public diplomacy (PD) has grown and evolved
dramatically since the United States Information Agency (USIA) was first
founded in 1953. PD has been central to the U.S. Department of State's mission
since the consolidation of USIA into State in 1999. That consolidation brought
to the Department the PD Civil Service, PD Locally Engaged Staff, a new Foreign
Service PD Cone, and two cadres of Foreign Service Specialists: Regional
Public Engagement Specialists and English Language Officers.
b. PD plays a central role in advancing U.S. foreign
policy and national security, as described in the Public Diplomacy Mission
Statement: To support the achievement of U.S. foreign policy goals and
objectives, advance national interests, and enhance national security by informing
and influencing foreign publics and by expanding and strengthening the
relationship between the people and government of the United States and
citizens of the rest of the world.
c. At the Department, public affairs informs and
engages the domestic American public and the domestic and international media
to communicate timely and accurate information and advance the Departments
work at home and abroad.
10 FAM 112 Overview
(CT:PEC-55; 11-20-2018)
The Under Secretary for Public Diplomacy and Public
Affairs (R) oversees all public diplomacy and public affairs activities (see 1 FAM 046 for a
complete list of the R responsibilities, oversight, and authorities). A brief
summary of Rs major components and their principal activities follows. (See 10
FAM 200, 10 FAM 300 and 10 FAM 400 for official and complete descriptions of
the R family of bureaus, and 1 FAM 046.6 for
an R organizational chart.)
10 FAM 113 Outline
(CT:PEC-34; 08-18-2017)
ECA As mandated by the
Fulbright-Hays Act, the Bureau of Educational and Cultural Affairs (ECA) works
to advance U.S. foreign policy priorities through international education and
cultural programs that build mutual understanding between the people of the
United States and the people of other countries through academic, cultural,
sports, youth, professional and private sector exchanges.
PA The Bureau of Public Affairs
(PA) communicates timely and accurate information about U.S. foreign policy and
national security issues to domestic and international media and public
audiences.
IIP International Information
Programs (IIP) supports the places for the United States to have sustained
conversations with foreign audiences; curates and creates content that enables
posts to have those conversations; and manages the infrastructure physical
and virtual to support it all.
GEC The Global Engagement Center
is an interagency entity, housed at the U.S. Department of State, which is
charged with coordinating U.S. counterterrorism messaging to foreign audiences.
It was established pursuant to Executive Order 13721, signed on March 14, 2016,
which states that the Center shall lead the coordination, integration, and
synchronization of Government-wide communications activities directed at
foreign audiences abroad in order to counter the messaging and diminish the
influence of international terrorist organizations.
PD Offices All regional and most
functional bureaus in Washington include a Public Diplomacy Office that
coordinates public diplomacy policy, messaging, and operations with PD professionals
in the field. In addition, each of the regional bureaus has a Deputy Assistant
Secretary for Public Diplomacy.
10 FAM 114 public diplomacy leadership
(CT:PEC-25; 08-30-2013)
The challenges of PDs role place an ever-greater premium
on leadership and good management. Our Public Diplomacy Leadership Tenets are
seven core values for all PD practitioners Foreign Service, Civil Service and
Locally Employed Staff alike. These tenets are:
(1) Be Visionary - We create
and implement a strategic vision that advances U.S. foreign policy and promotes
mutual understanding between American and foreign publics. In pursuing this
vision, we connect public diplomacy programs to policy through outreach
strategies that are creative, focused, and results-oriented.
(2) Communicate Effectively -
We are communications professionals. Through mastery of many languages and
diverse platforms, we inform, influence, and engage foreign audiences in
support of U.S. policy. We are honest brokers who communicate credibly and
transparently and listen actively to promote two-way dialogue.
(3) Know the Public - We study
and value foreign cultures, media, and political and social environments, and
exchange viewpoints with diverse audiences to strengthen people-to-people
relationships and to ensure that our policymaking incorporates a nuanced
understanding of public perceptions.
(4) Innovate - We encourage
fresh approaches to public diplomacy and reward adaptability, critical
thinking, and risk-taking. We adopt new technologies and outreach platforms
that make our work more effective. We strive for excellence through
continuous enrichment of our unique expertise in U.S. policy, values, history,
and culture.
(5) Model Integrity - We hold
ourselves to the highest standards of integrity, transparency, and professional
conduct, both internally and in our external engagement work. We are reliable
and effective stewards of the manifold personnel and financial resources
entrusted to us.
(6) Build Great Teams - Our
ability to unite disparate groups and find common purpose grounds our work and
represents the best of American values. We build diverse teams and value the
input of each person on our team, including non-PD colleagues.
(7) Strengthen the Community -
We create a robust esprit de corps within our community to shape the future of
public diplomacy. We recruit high-caliber candidates for PD positions and hone
our professional skills through career-long learning. We believe that
mentoring and professional development are priorities and responsibilities for
all members of the PD community. We are advocates for PD within the Department
and across government and the private sector.
10 FAM 115 Through 119 unassigned